About us

eQuama vision

The short term vision implies attracting users and visitors to lively, animated public spaces whereas in a second phase the European Quarter should become an attractive area for permanent residence along with commercial development. Three strategic directions have been conceived to implement this vision.

 

In relation to public space:

eQuama will gradually transform public spaces into Urban Lifestyle Points (ULP) by thinking, creating and making the space live. An ULP is a public space with a clear identity and positioning through its design and proposed animations and events.eQuama will apply an experimental approach which turns eQuama into a European Quarter laboratory, “EQ Lab”.

 

In relation to events:

eQuama can act both as event organiser or as facilitator providing administrative and logistic support to event/exhibition organisers. eQuama can equally act as event (co)-organiser or act in support of third party organisers.

 

In relation to communication:

eQuama aims to promote, brand the European district as an attractive pole and wants to inform users and citizens by multiple channels (website, social media, newsletter) on the development of the quarter, on the ongoing events and animations, on construction sites etc. eQuama will focus its actions on users, fostering continuous dialogue and exchanges with all stakeholders.

 

eQuama Board members

Board of Directors: the decision-making body

With 12 members appointed, the Board of Directors includes representatives of the Public sector (3 members), the Private sector (4 members) and the Civil society (5 members).

Among its other duties, the Board determines policy directions, approves EQuAMA’s income and expenditures, approves agreements concluded with partners (regions, municipalities, etc.). Alain Deneef is presedent of the non-profit organisation, Sven Lenaerts is the manager.

 

Composition of the Board of Directors

From the public sector

  • Brieuc de Meeûs,
    CEO STIB
  • Geert Cochez,
    Deputy CEO Visit Brussels
  • Denis Nackers,
    COO Atrium
From the private sector

  • Rodolphe Van Weyenbergh,
    Secretary-General Brussels Hotel Association
  • Bruno de Tollenaere,
    Commercial manager AXA
  • Serge Fautré,
    CEO AG Real Estate
  • Xavier Denis,
    COO Cofinimmo
From the civil society

    • Sophie Alexandre,
      coordinator Reseau des Arts à Bruxelles
    • Sébastien de Baere,
      Director Autoworld
    • Frank Schwalba-Hoth,
      consultant and networker

  • Yves Remy,
    European Quarter Fund
  • Alain Deneef,
    president

Lively european district